Cooper Tools Dura Plyers

Cooper Tools are a trusted and respected manufacturer of wrenches and hand tools, but these American made products were finding it increasingly difficult to maintain market share as cheaper imports flooded the category. The Swerve team devised a revolutionary new design which used formed laminations of steel rather than drop-forged components to reduce the manufacturing costs and increase the strength of the parts. 

The design revolutionized the product line and paved the way for new tools and increased sales.