Duop, branding and packaging.

The Duop cleaning system, initially created for the service industry, brings a new high quality line of products to the home. With a full range of washable pads, sweeping heads, and strong, extendable handles the line is built to tackle any surface and greatly reduce injury through over extending and bending.

For the retail launch Swerve created both branding and packaging graphics - a suite of logos, imagery and copy within an adaptable palette of color and infographics. The colors and design are intentionally bold, so that this new brand can stand out in a category with a few established players, and immediately communicate that Duop is different and offers a more advanced approach to household cleaning. 

The packaging lifts the Duop line above the competition as a confident and strong brand, informing the consumer of the products advantages, along with dynamic results based images detailing the flexibility of the system and the advanced design features that make it so exceptional.