Quaker Overnight Oats packaging

We are delighted to have worked with the team at Quaker, helping design and develop the physical packaging for the new Overnight Oats line. 

Great care was taken to create a form that both presented the product beautifully at shelf, and also provided an attractive and usable container for preparing and eating the oats.

This was achieved through a combination of realistic renderings and prototypes. The form and materials were continually improved and refined and re-assessed, and the package fine-tuned as a translucent container with a wrapped label area and a dual-material lid with a clear top surface.